How Fortune Brands Removed Barriers to Primary Care With Galileo

The Challenge: Access to Care 

Fortune Brands identified three main barriers to care: time, distance, and money. 

At traditional doctor’s offices, the next available appointment was often weeks away — forcing people to wait to see a doctor. This wasn’t just inconvenient, it was expensive. Associates often ended up paying more at urgent care or delaying care entirely, worsening symptoms and increasing costs down the line. 

For associates in more remote communities, the nearest brick-and-mortar doctor’s office was far away. The distance makes it even harder to see a doctor same-day, even at an urgent care. 

To address these issues, Fortune Brands evaluated several virtual care providers who could improve access to high-quality care. They looked at criteria like the quality of the providers, the ease of use, and potential to be a strategic partner. 

What We Did: Why Galileo is the Right Virtual Primary Care Partner 

Galileo goes beyond other virtual care services by providing multi-specialty care — not just urgent care. Because Galileo providers can treat up to 90% of conditions, associates and their families can get more resolved without a trip to the doctor’s office, saving them time and money. Galileo patients enjoy long-term, relationship-based care from providers they can trust … without the long drive to the doctor’s office. Families can even access pediatric urgent care 24/7 with Galileo, a valuable resource for working parents.

Finally, Galileo also removes the cost barrier by offering care at $0 for unlimited topics. Repeat usage is common and the average user has had over two cases with Galileo.

How We Did It: Intentional Implementation Generates 39% Activation Rate

Picking the right partner is only the first step. Fortune Brands drove engagement with a robust communication strategy. Fortune Brands hosted webinars and on-sites for associates to interact with Galileo team-members face-to-face. They also made sure associates encountered Galileo at every touchpoint — in their HR offices with posters and hand-outs, in their inbox with emails, and in their mailbox with direct mailers. They didn’t just add Galileo as a benefit, they actively integrated messaging about Galileo throughout their ecosystem to make sure their associates knew about it. This constant, comprehensive communication worked. Fortune Brands has seen an impressive 39% activation rate.

The Success: 95% of patients rated care as thorough and personal.

Quality matters. In a sea of sameness, Galileo stands out by treating a wide range of conditions — and Fortune Brands’ associates appreciate it. Over 40% of members have engaged with Galileo across a variety of clinical cases, from dry throat to diabetes. 

These data points show that Galileo’s virtual care is just as comprehensive, dedicated, and high-quality as in-person care. 

By partnering with Galileo, Fortune Brands is helping their associates access the care they need, when they need it. And they’re delivering on their internal benefits strategy by removing barriers and offering more competitive benefits that simplify the experience for associates and their families. This effort to manage costs and drive value is part of what sets their organization apart, leading to accolades like US News & World Report’s Best Companies to Work For and Wall Street Journal’s Best Managed Companies last year.

Galileo is reimagining healthcare to help employers deliver better health outcomes, efficiently and affordably. Our connected, digital-first platform provides employees with 24/7 virtual access to a multidisciplinary care team of primary, speciality, and behavioral care experts. By leveraging our clinical expertise, we bring high-quality care to your team, helping drive improved employee engagement, retention, and productivity. We partner with health plans, employers, and benefit leaders to deliver a streamlined healthcare solution that meets the needs of the modern workforce.