The Challenge: Access to Care
Fortune Brands identified three main barriers that prevent access to quality and timely healthcare: time, distance, and money.
People often avoid doctor visits due to barriers like time constraints, travel distance, cost, and not having an established relationship with a primary care provider. These factors vary widely depending on location, local healthcare infrastructure, and whether you live in a rural or metropolitan area. This has serious repercussions. When people postpone treatment, their conditions worsen, which in turn escalates their long-term costs.
For associates in more remote communities, the nearest brick-and-mortar doctor’s office was far away. The distance makes it even harder to see a doctor same-day, even at an urgent care.
To address these issues, Fortune Brands evaluated several virtual care providers with the goal of creating easier access to quality care. Their evaluation focused on provider excellence, user friendly experiences, and the potential for long-term strategic partnership. Central to their decision-making was the commitment to delivering a better healthcare experience—and with Galileo, that experience is guided by expert-led care, designed to be intuitive, and built around the real needs of associates and their families.
What We Did: Why Galileo is the Right Virtual Primary Care Partner
Galileo goes beyond other virtual care services by providing multi-specialty care — not just urgent care. Because Galileo providers can treat up to 90% of conditions, associates and their families can get more resolved without a trip to the doctor’s office, saving them time and money. Galileo patients enjoy long-term, relationship-based care from providers they can trust … without the long drive to the doctor’s office. Families can even access pediatric urgent care 24/7 with Galileo, a valuable resource for working parents.
Fortune Brands also removes the cost barrier by offering care through Galileo at no cost for unlimited topics. Repeat usage is common and the average user has had over two cases with Galileo.
How We Did It: Intentional Implementation Generates 39% Activation Rate
Picking the right partner is only the first step to creating more access and a better healthcare experience. Fortune Brands drove engagement with a robust communication strategy at the launch of the program and throughout the year. Fortune Brands hosted webinars and on-sites for associates to interact with Galileo team-members face-to-face. They also made sure associates encountered Galileo at every touchpoint — in their HR offices with posters and hand-outs, in their inbox with emails, and in their mailbox with direct mailers.
What made this strategy especially effective was its clarity and consistency. Partnering with Galileo on communications that were not only frequent—they were relatable, easy to understand, and tailored to resonate with associates’ everyday experiences. They didn’t just add Galileo as a benefit, they embedded Galileo into the fabric of their healthcare ecosystem. This constant, comprehensive communication worked. Fortune Brands has seen an impressive 39% activation rate.
The Success: 95% of patients rated care as thorough and personal.
Quality matters. In a sea of sameness, Galileo stands out by treating a wide range of conditions — and Fortune Brands’ associates appreciate it. Over 40% of members have engaged with Galileo across a variety of clinical cases, from dry throat to diabetes.
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These data points show that Galileo’s virtual care is just as comprehensive, dedicated, and high-quality as in-person care.
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By partnering with Galileo, Fortune Brands is helping their associates access the healthcare they need, when they need it. And they’re delivering on their healthcare strategy by removing barriers and offering more competitive benefits that simplify the experience for associates and their families — making access easier, communication clearer, and the overall experience more positive and empowering. This effort to manage costs and drive value is part of what sets their organization apart, leading to accolades like US News & World Report’s Best Companies to Work For and Wall Street Journal’s Best Managed Companies.
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